Operating in over 19 African countries & headed by the charismatic Tony Elumelu, UBA Bank is one of the most resilient banks in Africa.

Having been commissioned to create a dollar mobilization campaign, key to proper execution of the campaign was clever, catchy and relatable copy. Turning a question posed to most Africans when in foreign countries, we chose to turn the rhetoric on its head and take ownership of the banks transcendence and leverage the phrase- We Speak African. The campaign would also manifest itself on social media platforms using the #WeSpeakAfrican.

Client: UBA Bank - Kenya

Skills: Copy, Strategy

Platform: Social Media, Print Ads, Email Blasts, Messenger Platforms

Emotion: Africa Rising