Campaign

The multinational consumer goods manufacturer was looking to move to a new location.

With their two main challenges of the move being a huge time constraint and the reluctance of many of the staff members about the new change, we were brought in to whip up morale and create a strategy that would ensure a smooth transition that was positively received. Our approach to the campaign was to make the task all-inclusive. We set in place a multifaceted process whose central theme was ‘Putting U in the Muve’

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